International marketing /

Czinkota, Michael R.

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 8th ed. - Mason, OH : Thomson/Southwestern, c2007. - 1 v. (various pagings) : ill., maps ; 28 cm.

Includes bibliographical references and index.




Export marketing.

Cir. 380.1 C450 / c2007