Strategic brand management /
Martin, Brice
Strategic brand management / Brice Martin and Elisha Stephens - United Kingdom : ED-Tech Press, c2019. - xiii, 308 pages : illustrations ; 26 cm.
Contents: Brand history and overview -- Key challenges facing brand -- Brand management -- Brand communication -- Strategy -- Packaging, labeling and pricing -- Brand process strategies -- New product development and failure -- The impact of brand image on consumer behaviour.
Includes bibliographical references and index.
9781788824095
Brand name products--Management
Cir./658.827/M379
Strategic brand management / Brice Martin and Elisha Stephens - United Kingdom : ED-Tech Press, c2019. - xiii, 308 pages : illustrations ; 26 cm.
Contents: Brand history and overview -- Key challenges facing brand -- Brand management -- Brand communication -- Strategy -- Packaging, labeling and pricing -- Brand process strategies -- New product development and failure -- The impact of brand image on consumer behaviour.
Includes bibliographical references and index.
9781788824095
Brand name products--Management
Cir./658.827/M379