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Product and brand management /

Mathur, U.C.

Product and brand management / U.C. Mathur. - New Delhi : Excel Books, c2007. - xvii,534p. : ill.

ISBN: 81-7446-549-9

Subjects--Topical Terms:
Management
Production management

Dewey Class. No.: Cir. 658.5 M420 / 2007

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