Marketing research :
Tull, Donald S.
Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins. - 4th ed. - New York : London : Macmillan Pub. Co. ; Collier Macmillan, c1987. - xvi, 845 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
002421910X 0029468108 (international ed.)
Marketing research.
Marketing research--Case studies.
Cir. 658.83 T823 / c1987
Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins. - 4th ed. - New York : London : Macmillan Pub. Co. ; Collier Macmillan, c1987. - xvi, 845 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
002421910X 0029468108 (international ed.)
Marketing research.
Marketing research--Case studies.
Cir. 658.83 T823 / c1987