Research methods for business students /
Saunders, M. N. K.,
Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill. - 6th edition. - xxxi, 696 pages : col. illustrations ; 28cm.
Includes bibliographical references and index.
Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.
9780273750758
Business--Research.
Business--Research--Data processing.
Mixed Methods Approach for Business and Management Research--M210
Cir 650.072 Sa871 2012
Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill. - 6th edition. - xxxi, 696 pages : col. illustrations ; 28cm.
Includes bibliographical references and index.
Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.
9780273750758
Business--Research.
Business--Research--Data processing.
Mixed Methods Approach for Business and Management Research--M210
Cir 650.072 Sa871 2012