Advertising and promotion : an integrated marketing communications perspective /
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, & Michael A. Belch. - 10th edition ; Global Edition - New York : McGraw-Hill, c2015. - xxxvi, 842 pages : illustrations ; 29 cm.
Includes glossary and index.
978-981-4575-11-9
Advertising.
Sales promotion.
Communication in marketing.
Cir./659.1/B410/2015
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, & Michael A. Belch. - 10th edition ; Global Edition - New York : McGraw-Hill, c2015. - xxxvi, 842 pages : illustrations ; 29 cm.
Includes glossary and index.
978-981-4575-11-9
Advertising.
Sales promotion.
Communication in marketing.
Cir./659.1/B410/2015