Principles of marketing / (Record no. 5610)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00786nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161227b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789719654308 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | c2016. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7272 |
| Personal name | Camilar-Serrano, Angelita Ong. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Angelita Ong Camilar-Serrano. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Manila : |
| Name of publisher, distributor, etc | Unlimited Books Library Services & Publishing Inc., |
| Date of publication, distribution, etc | c2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 394 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendices. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Contents: Marketing principles and strategies. -- Customer relationship: customer service. -- Market opportunity analysis and consumer analysis. -- The marketing mix. -- Managing the marketing effort. -- Workshop and presentation of marketing plan. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 7431 |
| Topical term or geographic name as entry element | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Filipiniana | DSSC LEARNING RESOURCE CENTER | DSSC LEARNING RESOURCE CENTER | 2016-12-27 | Fil,/658.8/C146 | 007800 | 2016-12-27 | 2016-12-27 | Book |