Product management for dummies/ (Record no. 6325)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01636nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190119b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-119-26402-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Cir. 658.56 |
| Item number | 2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 9022 |
| Personal name | Lawley, Brian |
| 245 ## - TITLE STATEMENT | |
| Title | Product management for dummies/ |
| Statement of responsibility, etc | Brian Lawley and Pamela Schure |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey: |
| Name of publisher, distributor, etc | John Wiley & Sons, |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 349 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | includes glossary and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | contents: Welcome to the world of product management-- geting in character: discovering your role as a product manager-- checking out the product life cycle-- coming up with great product ideas-- working to understand who your customer is-- doing your homework: evaluating your ideas-- proiritizing and selecting your ideas-- planning to plan: choosing a suitable approach-- developing your business case-- developing your market strategy-- developing a plan: market needs, prduct description, and road maps-- Shepdherding a product idea through the development phase-- Gearing up your product launch: the qualify phase-- liftup planning and executing an effective product launch-- maximizing your product's revenue and profits-- retirement: replacing a product or taking off the market-- cultivating your product management, leadership skills-- mastering the art of persuasion-- etting to the next level of product management-- 10 common product launch mistakes to avoid--10 road maps to help you succeed--10 ways product managers fail. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 9204 |
| Topical term or geographic name as entry element | Product management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 9206 |
| Topical term or geographic name as entry element | New Product |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 9023 |
| Personal name | Schure, Pamela, jt. au. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | DSSC LEARNING RESOURCE CENTER | DSSC LEARNING RESOURCE CENTER | 2019-01-19 | Cir. 658.56 L425 2017 | 008709 | 2019-01-19 | 2019-01-19 | Book |