Essentials of marketing analytics / (Record no. 8232)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01212cam a22003258i 4500 |
001 - CONTROL NUMBER | |
control field | 21829289 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240611093538.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
fixed length control field | m |o d | |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | cr ||||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 201202s2021 iau jo 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2020054555 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Cancelled/invalid ISBN | 9781260597745 |
Qualifying information | (paperback) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Transcribing agency | DSSC |
Description conventions | rda |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | Cir./658.83/H127 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hair, Joseph F., |
Titles and other words associated with a name | Jr., |
245 10 - TITLE STATEMENT | |
Title | Essentials of marketing analytics / |
Statement of responsibility, etc | Joseph F. Hair, Jr., Dana E. Harrison, and Haya Ajjan |
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York : |
Name of publisher, distributor, etc | McGraw Hill, |
Date of publication, distribution, etc | 2022. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii, 462 pages : |
Other physical details | illustrations ; |
Dimensions | 26 cm |
336 ## - CONTENT TYPE | |
Content type term | text |
Content type code | txt |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Source | rdacarrier |
500 ## - GENERAL NOTE | |
General note | Includes glossary and index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Contents: Overview of marketing analytics and data management -- Exploring and visualizing data patterns -- Analytical methods for supervised learning -- Analytical methods for unsupervised learning -- Emerging analytical approaches. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing research |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Harrison, Dana E., |
Relator term | joint author. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ajjan, Haya, |
Relator term | joint author. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Coded location qualifier |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Circulation | DSSC LEARNING RESOURCE CENTER | DSSC LEARNING RESOURCE CENTER | Processing Center | 2024-06-11 | Fastbooks | Cir./658.83/H127 | 009786 | 2024-06-11 | 2024-06-11 | Book |