Includes references and index.

Contents : A perspective on entrepreneurship. -- The nature of small business. -- The ethical and social responsibilities of the entrepreneur. -- Entrepreneurial personality. -- The search for a business idea. -- Strategic planning for small business. -- The business plan. -- Forms of small business ownership. -- Organizing, directing, and controlling the small business. -- Marketing the small business. Determining the right location. -- Promoting the small business. -- Managing small business finance. -- Managing small business risk. -- Magna carta for micro, small, and medium enterprises.