Consumer behavior : a practical approach to consumer understanding / Pedrito Real Pereda, Purisima Pedrialva Pereda and Raymundo P. Arcega.

By:

Pereda, Pedrito Real

Contributor(s):

Material type: Text

TextPublication details: Manila : Unlimited Books Library Services & Publishing Inc., c2015.Description: xvi, 267 pages : illustrations ; 22 cmISBN:

9789719654049

Subject(s):

Consumers

Summary: Contents: Introduction to consumer behavior. -- Consumer processing and involvement. -- Consumer memory and product knowledge. -- Consumer motivation and comprehension. -- The consumer attention, beliefs and attitudes. -- Persuasive communication and consumer behavior. -- Consumer decision making process. -- Consumer satisfaction and brand loyalty. -- Consumer behavior and its environment. -- The influence of the family and social groups. -- The channel of distribution and electronic commerce. -- Social responsibility and consumer behavior.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	DSSC LEARNING RESOURCE CENTER	Filipiniana	Fil./658.8/P413 (Browse shelf(Opens below))	Available		007675

Total holds: 0

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Includes references.

Contents: Introduction to consumer behavior. -- Consumer processing and involvement. -- Consumer memory and product knowledge. -- Consumer motivation and comprehension. -- The consumer attention, beliefs and attitudes. -- Persuasive communication and consumer behavior. -- Consumer decision making process. -- Consumer satisfaction and brand loyalty. -- Consumer behavior and its environment. -- The influence of the family and social groups. -- The channel of distribution and electronic commerce. -- Social responsibility and consumer behavior.

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