Principles of marketing / Angelita Ong Camilar-Serrano.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9789719654308
- c2016.
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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DSSC LEARNING RESOURCE CENTER | Filipiniana | Fil,/658.8/C146 (Browse shelf(Opens below)) | Available | 007800 |
Total holds: 0
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Fil/658.8/G533/c1997 Marketing plan: | Fil/658.8/G748/c1984 Marketing management/ | Fil/658.8/M520/c2003 Modules for marketing/ | Fil,/658.8/C146 Principles of marketing / | Fil/658/L838/c2009 Quantitative decision models : an introduction to applied operations research | Fil/658/L838/c2009 Quantitative decision models : an introduction to applied operations research | Fil/658/L88/c2003 Management : |
Includes appendices.
Contents: Marketing principles and strategies. -- Customer relationship: customer service. -- Market opportunity analysis and consumer analysis. -- The marketing mix. -- Managing the marketing effort. -- Workshop and presentation of marketing plan.
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