The public relation strategic toolkit : an essential guide to successful public relation practice / Alison Theaker and Heather Yaxley
Material type:
TextPublication details: London : Routledge, c2018.Edition: 2nd editionDescription: xii, 417 p. : ill. ; 27 cmISBN: - 978-1-138-6786-5
- Cir.659.2 c2018.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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DSSC LEARNING RESOURCE CENTER | Cir. 659.2 T34 2018 (Browse shelf(Opens below)) | Available | 008724 |
Total holds: 0
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| Cir./658.83/H127 Essentials of marketing analytics / | Cir. 659.1 Ar4 viewing copy Student CD-ROM for use with contemporary advertising | Cir. 659.1 Ar4 viewing copy Student CD-ROM for use with contemporary advertising | Cir. 659.2 T34 2018 The public relation strategic toolkit : | Cir. / 660.6 / An48 / 2019 Principles of plant biotechnology / | Cir./664/L318 Food science and quality control / | Cir./664.02/D789 Introduction to food engineering / |
Includes bibliography and index.
Contents: The profession-- The public relations planning--Corporate communications--Stakeholder engagement.
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