Product management for dummies/ Brian Lawley and Pamela Schure

By:

Lawley, Brian

Contributor(s):

Schure, Pamela, jt. au

Material type: Text

TextPublication details: New Jersey: John Wiley & Sons, 2017Description: xii, 349 p. : ill. ; 24 cmISBN:

978-1-119-26402-6

Subject(s):

DDC classification:

Cir. 658.56 2017

Summary: contents: Welcome to the world of product management-- geting in character: discovering your role as a product manager-- checking out the product life cycle-- coming up with great product ideas-- working to understand who your customer is-- doing your homework: evaluating your ideas-- proiritizing and selecting your ideas-- planning to plan: choosing a suitable approach-- developing your business case-- developing your market strategy-- developing a plan: market needs, prduct description, and road maps-- Shepdherding a product idea through the development phase-- Gearing up your product launch: the qualify phase-- liftup planning and executing an effective product launch-- maximizing your product's revenue and profits-- retirement: replacing a product or taking off the market-- cultivating your product management, leadership skills-- mastering the art of persuasion-- etting to the next level of product management-- 10 common product launch mistakes to avoid--10 road maps to help you succeed--10 ways product managers fail.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	DSSC LEARNING RESOURCE CENTER	Cir. 658.56 L425 2017 (Browse shelf(Opens below))	Available		008709

Total holds: 0

Browsing DSSC LEARNING RESOURCE CENTER shelves Close shelf browser (Hides shelf browser)

Previous		No cover image available					No cover image available	Next
Previous	Cir. 658.5 St48 c2002 (viewing copy) Student resource CD-ROM for use with operations management /	Cir. 658.5 St48 viewing copy Student CD-ROM by Irwin/ McGraw- Hill to accompany production operations management/	Cir. 658.5 Su61 Production and operations management /	Cir. 658.56 L425 2017 Product management for dummies/	Cir./658.7/St282 Supply chain management /	Cir./658.785/T413 Introduction to warehousing operations /	Cir. 658.8 M38 c2002 (viewing copy) The Marketing game! student software and multimedia tutorials /	Next

includes glossary and index.

contents: Welcome to the world of product management-- geting in character: discovering your role as a product manager-- checking out the product life cycle-- coming up with great product ideas-- working to understand who your customer is-- doing your homework: evaluating your ideas-- proiritizing and selecting your ideas-- planning to plan: choosing a suitable approach-- developing your business case-- developing your market strategy-- developing a plan: market needs, prduct description, and road maps-- Shepdherding a product idea through the development phase-- Gearing up your product launch: the qualify phase-- liftup planning and executing an effective product launch-- maximizing your product's revenue and profits-- retirement: replacing a product or taking off the market-- cultivating your product management, leadership skills-- mastering the art of persuasion-- etting to the next level of product management-- 10 common product launch mistakes to avoid--10 road maps to help you succeed--10 ways product managers fail.

There are no comments on this title.

to post a comment.