Strategic brand management / Brice Martin and Elisha Stephens

By:

Martin, Brice

Contributor(s):

Stephens, Elisha [joint author]

Material type: Text

TextPublication details: United Kingdom : ED-Tech Press, c2019.Description: xiii, 308 pages : illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781788824095

Subject(s):

Brand name products -- Management

DDC classification:

Cir./658.827/M379

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	DSSC LEARNING RESOURCE CENTER	Circulation	Cir./658.827/M379 (Browse shelf(Opens below))	Available		009136

Total holds: 0

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Previous	Cir./658.7/St282 Supply chain management /	Cir./658.785/T413 Introduction to warehousing operations /	Cir./658.802/B976 Strategic marketing management /	Cir./658.827/M379 Strategic brand management /	Cir./658.83/H127 Essentials of marketing analytics /	Cir. / 660.6 / An48 / 2019 Principles of plant biotechnology /	Cir./664/L318 Food science and quality control /	Next

Contents: Brand history and overview -- Key challenges facing brand -- Brand management -- Brand communication -- Strategy -- Packaging, labeling and pricing -- Brand process strategies -- New product development and failure -- The impact of brand image on consumer behaviour.

Includes bibliographical references and index.

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