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Consumers / Eric Arnould, Linda Price, George Zinkhan.
Material type:
TextBoston : McGraw-Hill, c2002Edition: 1st edDescription: xviii, 750 p. : col. ill. ; 25 cmISBN: - 0256133603 (alk. paper)
- Cir. 658.8342 A76 21 c2002
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book
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DSSC LEARNING RESOURCE CENTER | Circulation | Cir/658.8342/A76/c2002 (Browse shelf(Opens below)) | Available | 002551 |
Total holds: 0
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| Cir/658.812/L83//c2005 Customer service : | Cir/658.827/P477/c2003 Before the brand : | Cir/658.827/S75/c2006 Sell the brand first : | Cir/658.8342/A76/c2002 Consumers / | Cir/658.8342/M87/c2000 Consumer behavior : | Cir/658.8343/F629/c2007 Human sigma : | Cir/658.83/T823/c1987 Marketing research : |
Includes bibliographical references and indexes.
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