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Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.
Material type:
TextNew York : Collier Macmillan, c1987Edition: 4th edDescription: xvi, 845 p. : ill. ; 24 cmISBN: - 002421910X
- 0029468108 (international ed.)
- Cir. 658.83 T823 19 c1987
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book
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DSSC LEARNING RESOURCE CENTER | Circulation | Cir/658.83/T823/c1987 (Browse shelf(Opens below)) | Available | 000591 |
Total holds: 0
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| Cir/658.8342/A76/c2002 Consumers / | Cir/658.8342/M87/c2000 Consumer behavior : | Cir/658.8343/F629/c2007 Human sigma : | Cir/658.83/T823/c1987 Marketing research : | Cir/658.84/A33/c2001 Internet business models and strategies : | Cir/658.84/R393/c2002 Introduction to e-commerce / | Cir/658.87/M576/c1982 Retailing : |
Includes bibliographical references and indexes.
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