Principles of marketing / Angelita Ong Camilar-Serrano.

By:

Camilar-Serrano, Angelita Ong

Material type: Text

TextPublication details: Manila : Unlimited Books Library Services & Publishing Inc., c2021.Description: x, 394 pages : illustrations ; 25 cmISBN:

9789719654308

Subject(s):

Marketing

DDC classification:

c2016.

Summary: Contents: Marketing principles and strategies. -- Customer relationship: customer service. -- Market opportunity analysis and consumer analysis. -- The marketing mix. -- Managing the marketing effort. -- Workshop and presentation of marketing plan.

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Includes bibliography.

Contents: Marketing principles and strategies. -- Customer relationship: customer service. -- Market opportunity analysis and consumer analysis. -- The marketing mix. -- Managing the marketing effort. -- Workshop and presentation of marketing plan.

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