Essentials of marketing analytics / Joseph F. Hair, Jr., Dana E. Harrison, and Haya Ajjan
Material type:
TextPublisher: New York : McGraw Hill, 2022Description: xviii, 462 pages : illustrations ; 26 cmContent type: - text
- unmediated
- volume
- Cir./658.83/H127 23
Contents:
Contents: Overview of marketing analytics and data management -- Exploring and visualizing data patterns -- Analytical methods for supervised learning -- Analytical methods for unsupervised learning -- Emerging analytical approaches.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
DSSC LEARNING RESOURCE CENTER Processing Center | Circulation | Cir./658.83/H127 (Browse shelf(Opens below)) | Available | 009786 |
Total holds: 0
Includes glossary and index.
Contents: Overview of marketing analytics and data management -- Exploring and visualizing data patterns -- Analytical methods for supervised learning -- Analytical methods for unsupervised learning -- Emerging analytical approaches.
There are no comments on this title.