Essentials of marketing analytics / Joseph F. Hair, Jr., Dana E. Harrison, and Haya Ajjan
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- Cir./658.83/H127 23
Contents:
Contents: Overview of marketing analytics and data management -- Exploring and visualizing data patterns -- Analytical methods for supervised learning -- Analytical methods for unsupervised learning -- Emerging analytical approaches.
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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DSSC LEARNING RESOURCE CENTER Processing Center | Circulation | Cir./658.83/H127 (Browse shelf(Opens below)) | Available | 009786 |
Total holds: 0
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Cir./658.5/M612 Logistics management : an analytics-based approach / | Cir. 658.5 Su61 Production and operations management / | Cir./658.785/T413 Introduction to warehousing operations / | Cir./658.83/H127 Essentials of marketing analytics / | Cir. / 660.6 / An48 / 2019 Principles of plant biotechnology / | Cir./664.02/D789 Introduction to food engineering / | Cir./664.07/P785 Food analysis : theory and practice / |
Includes glossary and index.
Contents: Overview of marketing analytics and data management -- Exploring and visualizing data patterns -- Analytical methods for supervised learning -- Analytical methods for unsupervised learning -- Emerging analytical approaches.
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