How have coffee farmers of Amadeo, Cavite-the coffee Capital of the Philippines-appropriated mobile phones? This was the focal question this study addressed using Wirth et al.'s (2008) Integrative Model of Mobile Phone Appropriation. With a standardized questionnaire as the main research instrument, a survey was carried out among 57 coffee farmers. Data were analyzed through a combination of descriptive and inferential statistics.

Majority of the coffee farmers owned one handset and one mobile number. They have been mobile phone users for an average of eight years. Farmers used their phone occasionally, primarily for functional purposes. Through Hierarchical Cluster Analysis, five usage patterns were made out. More than half of the farmers constituted the largest cluster, 'sporadic, restricted users." Their mobile phone use was irregular while their functional use of mobile phones was limited. They considered their handset to be more or less important in their day-to-day affairs but they did not perceived it to have much social value.

Across the usage clusters, significant differences (a=0.05) were found only among the following variables: age; ownership' type of subscription' average number of SMS sent per day; and four functional factors of actual usage (control, distraction/pastime, information seeking/sharing, and maintaining relations).

Overall, mobile phone appropriation among coffee farmers of Amadeo, Cavite was not hinged on farming practices. The ways in which farmers used their mobile phones in everyday life were no different from how they used them in coffee farming.

As an outcome of the study, an expanded mobile phone appropriation framework, based on Wirth et al.'s (2008) integrative model, has been proposed.