Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By:

Keller, Kevin Lane

Material type: Text

TextPublication details: Boston : Pearson, c2013.Edition: 4th edition, Global editionDescription: 590 pages : color illustrations ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

978-0-273-77941-4

Subject(s):

Brand name products -- Management

DDC classification:

Cir./658.827/K281

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Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	DSSC LEARNING RESOURCE CENTER General Stacks	Circulation	Cir./658.827/K281 (Browse shelf(Opens below))	Available		010155

Total holds: 0

Includes index.

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