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Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Material type: TextTextPublisher: Harlow, England ; New York : Pearson, 2023Edition: 6th editionDescription: xxxi, 696 pages : col. illustrations ; 28cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273750758
Subject(s): Additional physical formats: Online version:: Research methods for business studentsDDC classification:
  • Cir 650.072 Sa871 2012 6th edition
Contents:
Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Circulation Circulation DSSC LEARNING RESOURCE CENTER Cir 650.072 Sa871 2012 (Browse shelf(Opens below)) Available 010325
Total holds: 0

Includes bibliographical references and index.

Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.

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