Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill.
Material type:
- text
- unmediated
- volume
- 9780273750758
- Cir 650.072 Sa871 2012 6th edition
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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DSSC LEARNING RESOURCE CENTER | Cir 650.072 Sa871 2012 (Browse shelf(Opens below)) | Available | 010325 |
Includes bibliographical references and index.
Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.
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