Advertising and promotion : an integrated marketing communications perspective / George E. Belch, & Michael A. Belch.

By:

Belch, George E

Contributor(s):

Belch, Michael A [joint author]

Material type: Text

TextPublication details: New York : McGraw-Hill, c2015.Edition: 10th edition ; Global EditionDescription: xxxvi, 842 pages : illustrations ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

978-981-4575-11-9

Subject(s):

DDC classification:

Cir./659.1/B410/2015

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	DSSC LEARNING RESOURCE CENTER General Stacks	Circulation	Cir./659.1/B410/2015 (Browse shelf(Opens below))	Available		010351

Total holds: 0

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Includes glossary and index.

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