TY  - BOOK
AU  - Porterfield,Kitty
AU  - Carnes,Meg
TI  - Why school communication matters: strategies from PR professionals 
SN  - 9781578868322 (cloth : alk. paper)
U1  - Cir. 371.2 P67 
PY  - 2008///
CY  - Lanham, Md.
PB  - Published in partnership with the American Association of School Administrators
KW  - School administrators
KW  - Professional relationships
KW  - Communication in education
KW  - Public relations
N1  - Includes bibliographical references (p. 236-240) and index
UR  - http://www.loc.gov/catdir/toc/ecip0812/2008010141.html
ER  -