TY  - BOOK
AU  - Lawley, Brian
AU  - Schure, Pamela, jt. au.
TI  - Product management for dummies
SN  - 978-1-119-26402-6
U1  - Cir. 658.56  
PY  - 2017///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Product management
KW  - New Product
N1  - includes glossary and index
N2  - contents: Welcome to the world of product management-- geting in character: discovering your role as a product manager-- checking out the product life cycle-- coming up with great product ideas-- working to understand who your customer is-- doing your homework: evaluating your ideas-- proiritizing and selecting your ideas-- planning to plan: choosing a suitable approach-- developing your business case-- developing your market strategy-- developing a plan: market needs, prduct description,  and road maps-- Shepdherding a product idea through the development phase-- Gearing up your product launch: the qualify phase-- liftup planning and executing an effective product launch-- maximizing your product's revenue and profits-- retirement: replacing a product or taking off the market-- cultivating your product management, leadership skills-- mastering the art of persuasion-- etting to the next level of product management-- 10 common product launch mistakes to avoid--10 road maps to help you succeed--10 ways product managers fail
ER  -