TY  - BOOK
AU  - Martin, Brice
AU  - Stephens, Elisha
TI  - Strategic brand management
SN  - 9781788824095
U1  - Cir./658.827/M379 
PY  - 2019///
CY  - United Kingdom
PB  - ED-Tech Press
KW  - Brand name products
KW  - Management
N1  - Contents: Brand history and overview -- Key challenges facing brand -- Brand management -- Brand communication -- Strategy -- Packaging, labeling and pricing -- Brand process strategies -- New product development and failure -- The impact of brand image on consumer behaviour; Includes bibliographical references and index
ER  -