TY  - BOOK
AU  - Tull,Donald S.
AU  - Hawkins,Del I.
TI  - Marketing research: measurement and method : a text with cases 
SN  - 002421910X
U1  - Cir. 658.83 T823  19
PY  - 1987///
CY  - New York
PB  - Collier Macmillan
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -