TY  - BOOK
AU  - Hair,Joseph F.
AU  - Harrison,Dana E.
AU  - Ajjan,Haya
TI  - Essentials of marketing analytics
U1  - Cir./658.83/H127 23
PY  - 2022///
CY  - New York
PB  - McGraw Hill
KW  - Marketing research
KW  - Marketing
N1  - Includes glossary and index; Contents: Overview of marketing analytics and data management -- Exploring and visualizing data patterns -- Analytical methods for supervised learning -- Analytical methods for unsupervised learning -- Emerging analytical approaches
ER  -