TY  - BOOK
AU  - Felicidario, Sherwin Joseph C.
AU  - Torres, Cleofe S.
TI  - Enterprise information system and organizational communication: The case of Shoreline Kabalikat sa Kaunlaran, Inc. (SKKI) in Cavite, Philippines 
U1  - Per/303.48/F334/2015 
KW  - Organizational Communication
N1  - This research analyzes how the Shoreline Kabalikat sa Kaunlaran, Inc.'s (SSKI) enterprise information system (EIS) as a technological intervention has changed its organizational communication. As a descriptive study, it made use of interviews and review of documented reports about EIS and SKKI.

The SKKI board of directors (BOD) and staff were involved in the development and implementation of its EIS. They went through the following stages: assemble the planning team; define the scope and objectives; define the methodology; present the project and get approval; define the process and functions; design and develop the system; and implement the EIS. There were mostly face-to-face communication among the BOD, consultants, and developers of the EIS all throughout the development stages. The implementation of EIS brought about changes in the organizational communication of SKKI. While communication contents were the same before and after implementation of EIS, changes in communication patterns and organizational structure were observed. The modes of interaction shifted from dominantly face-to-face to mixed communication that now includes mediated interaction. Upward direction of communication also emerged in marketing activities. Furthermore, the use of EIS, combined with other available technologies like mobile phones and email, introduced the concept of virtual work in SKKI. Work was being accomplished at different times and different places through the use of multiple information and computer technologies. Most of the perceived strengths of EIS focused on having brought about efficiency of organization communication activities such as in records management, marketing (online presence), efficiency in payment transactions, and correspondence. Limitations, on the other hand, dealt on access to the EIS. Since EIS is mainly demand-driven or need-based, the support from the top management, availability of infrastructure, capacity-building, and openness to embrace the technology need to be addressed to maximize and sustain EIS's potential in strengthening organizational communication
ER  -