TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 978-981-4575-11-9
U1  - Cir./659.1/B410/2015 
PY  - 2015///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes glossary and index
ER  -