Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingBoston : McGraw-Hill, c2002Edition: 14th edDescription: xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.)ISBN:- 0072409479 (alk. paper)
- 0071121102 (international : alk. paper)
- Cir. 658.8 P427 21 c2002
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book | DSSC LEARNING RESOURCE CENTER | Circulation | Cir/658.8/P427/c2002 (Browse shelf(Opens below)) | Available | 003202 |
A variety of multi-media instructional aids, including a Web site, are available to support the text.
Includes bibiliographical references (p. 754-810) and indexes.
System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.
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