Principles of marketing / Pedrito Real Pereda.

By:

Pereda, Pedrito Real

Contributor(s):

Material type: Text

TextPublication details: Manila : Mindshapers Co., Inc., c2014.Description: x, 275 pages : illustrations ; 22 cmISBN:

9789719905752

Subject(s):

Marketing

DDC classification:

c2014.

Summary: Contents : The field of marketing. -- Strategic planning and forecasting. -- Marketing research and information system. Market segmentation and target strategies. -- Product planning and development. -- Products and its features. -- Product price determination. -- Place of distribution and retail marketing. -- Wholesaling and physical distribution. -- Sales promotion and personal selling. -- Sales promotion and personal selling. Advertising and public relations. -- Marketing ethics and social responsibility.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	DSSC LEARNING RESOURCE CENTER	Filipiniana	Fil./658.8/P413 (Browse shelf(Opens below))	Available		007558

Total holds: 0

Includes references.

Contents : The field of marketing. -- Strategic planning and forecasting. -- Marketing research and information system. Market segmentation and target strategies. -- Product planning and development. -- Products and its features. -- Product price determination. -- Place of distribution and retail marketing. -- Wholesaling and physical distribution. -- Sales promotion and personal selling. -- Sales promotion and personal selling. Advertising and public relations. -- Marketing ethics and social responsibility.

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