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	1.	Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. by Stiff, Dan Material type: Text; Format: print ; Literary form: Not fiction New York : McGraw-Hill, c2006 Online access: Table of contents only Contributor biographical information Publisher description Availability: Items available for loan: DSSC LEARNING RESOURCE CENTER (1)Call number: Cir/658.827/S75/c2006. Place hold Add to cart (remove)
	2.	Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III. by Perry, Alycia Wisnom, David Material type: Text; Format: print ; Literary form: Not fiction New York : McGraw-Hill, c2003 Online access: Contributor biographical information Publisher description Availability: Items available for loan: DSSC LEARNING RESOURCE CENTER (1)Call number: Cir/658.827/P477/c2003. Place hold Add to cart (remove)

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