Principles of marketing : simplified approach for students / Nolan Guillao and Wendy Fernandez- Cabading.

By:

Guillao, Nolan

Contributor(s):

Fernandez-Cabading, Wendy

Material type: Text

TextPublication details: Bulacan : St. Andrew Publishing House, c2015.Description: iii, 144 pages : illustrations ; 25 cmISBN:

9789710143856

Subject(s):

Marketing

Summary: Contents: Introduction to marketing. -- Marketing segmentation. -- Marketing information system. -- Product. -- Price. -- Place. -- Promotion. -- End-term project worksheet guide.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	DSSC LEARNING RESOURCE CENTER	Filipiniana	Fil./658.8/G945 (Browse shelf(Opens below))	Available		007801

Total holds: 0

Contents: Introduction to marketing. -- Marketing segmentation. -- Marketing information system. -- Product. -- Price. -- Place. -- Promotion. -- End-term project worksheet guide.

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