includes glossary and index.

contents: Welcome to the world of product management-- geting in character: discovering your role as a product manager-- checking out the product life cycle-- coming up with great product ideas-- working to understand who your customer is-- doing your homework: evaluating your ideas-- proiritizing and selecting your ideas-- planning to plan: choosing a suitable approach-- developing your business case-- developing your market strategy-- developing a plan: market needs, prduct description, and road maps-- Shepdherding a product idea through the development phase-- Gearing up your product launch: the qualify phase-- liftup planning and executing an effective product launch-- maximizing your product's revenue and profits-- retirement: replacing a product or taking off the market-- cultivating your product management, leadership skills-- mastering the art of persuasion-- etting to the next level of product management-- 10 common product launch mistakes to avoid--10 road maps to help you succeed--10 ways product managers fail.