000			01636nam a22001937a 4500
008			190119b xxu||||| |||| 00| 0 eng d
020			_a978-1-119-26402-6
082			_aCir. 658.56 _b2017
100			_99022 _aLawley, Brian
245			_aProduct management for dummies/ _cBrian Lawley and Pamela Schure
260			_aNew Jersey: _bJohn Wiley & Sons, _c2017
300			_axii, 349 p. : _bill. ; _c24 cm.
500			_aincludes glossary and index.
520			_acontents: Welcome to the world of product management-- geting in character: discovering your role as a product manager-- checking out the product life cycle-- coming up with great product ideas-- working to understand who your customer is-- doing your homework: evaluating your ideas-- proiritizing and selecting your ideas-- planning to plan: choosing a suitable approach-- developing your business case-- developing your market strategy-- developing a plan: market needs, prduct description, and road maps-- Shepdherding a product idea through the development phase-- Gearing up your product launch: the qualify phase-- liftup planning and executing an effective product launch-- maximizing your product's revenue and profits-- retirement: replacing a product or taking off the market-- cultivating your product management, leadership skills-- mastering the art of persuasion-- etting to the next level of product management-- 10 common product launch mistakes to avoid--10 road maps to help you succeed--10 ways product managers fail.
650			_99204 _aProduct management
650			_99206 _aNew Product
700			_99023 _aSchure, Pamela, jt. au.
942			_2ddc _cBK
999			_c6325 _d6325