000			01984nam a22002537a 4500
003			OSt
005			20250115145642.0
008			250115b |||||||| |||| 00| 0 eng d
040			_cDSSC
082			_aPer/400/L770/2015
100			_aLlarena, Elaine DC _912175
130			_aThe Philippine Journal of Development Communication _911762
245			_aCurrent literature that supports the shift to Asiacentric and development communication paradigms in dealing with the understanding of animal health risks and biosecurity in Southeast Asia _cby Elaine DC. Llarena
300			_app. 187-213 _c21cm.
336			_atext
337			_aunmediated
338			_avolume
440			_v7
500			_aNovel diseases in the last two decades were mostly zoonotic, diseases that originated from animals that are transmissible to humans. Severe Acute Respiratory Syndrome (SARS) and Avian Influenza are examples of zoonotic disease that largely affected countries in Southeast Asia. Understanding of the socio-cultural contexts in the way animals are raised, slaughtered, and prepared for food consumption are crucial to effectively communicate disease emergency preparedness and response. This paper articulates that Asiacentric communication and development communication paradigms provide analytical cultural lenses for deeper understanding of the socio-cultural and institutional implications of communicating animal health risks and biosecurity in selected countries in Southeast Asia illustrated the relevance of the two paradigms. In conclusion, the paper recommends the: exploratory use of multi, inter-disciplinary approaches and the 'One Health' concept; methodological practice of triangulation and mixed method frameworks; and intensified adoption of the interpretive paradigms, as potential areas for communication research.
650		0	_aCommunication _94577
650		0	_aAnimal health _912177
650		0	_aDevelopment communication _912164
942			_2ddc _cPINDEX
999			_c8680 _d8680