000			01837cam a22003138i 4500
003			OSt
005			20250410110128.0
008			221019s2023 enk b 001 0 eng
020			_a9780273750758
040			_cDSSC
082	0	0	_aCir 650.072 Sa871 2012 _26th edition
100	1		_aSaunders, M. N. K., _eauthor.
245	1	0	_aResearch methods for business students / _cMark N. K. Saunders, Philip Lewis, Adrian Thornhill.
250			_a6th edition.
264		1	_aHarlow, England ; _aNew York : _bPearson, _c2023.
300			_axxxi, 696 pages : _bcol. illustrations ; _c28cm.
336			_atext
337			_aunmediated
338			_avolume
504			_aIncludes bibliographical references and index.
505	0		_aResearch, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.
650		0	_aBusiness _xResearch.
650		0	_aBusiness _xResearch _xData processing.
658			_aMixed Methods Approach for Business and Management Research _cM210
700	1		_aLewis, Philip, _d1945- _eauthor
700	1		_aThornhill, Adrian, _eauthor
776	0	8	_iOnline version: _aSaunders, M. N. K. _tResearch methods for business students _bNinth edition. _dHarlow, England ; New York : Pearson, 2023 _z9781292402734 _w(DLC) 2022042533
942			_2ddc _cCIR
999			_c8975 _d8975